A tad dramatic but it is a serious point to make, paying for google adwords is a huge mistake and will ultimately destroy your site, here’s why;

  • Average spend;

When starting out, the site isn’t making much money if at all, maybe getting 10 or 20 hits a day, you think ”if I get some targeted traffic from google then the ads will more than pay for themselves.” DON’T DO IT! In an article I did recently ‘Does the S in SEO stand for Social?‘ I talk about the importance of social networking and how its become so important, you need to focus on social media with 95% commitment. Don’t ignore SEO, but don’t spend any large amount of time on it and definitely don’t spend any money on it. The same goes for paying for ads.When starting out, the average person will spend $100-$200 a month on ad’s which is a lot of money when your site is giving you a return yet.  You will get much better results in both traffic and targeted visitors if you use your social media sites.

  • Targeted Social Media Traffic (TSMT)

Everyone who’s anyone uses social networking, and with the imminent release of google wave its going to get even easy to spread the word. It is vital that you work on your social networks because it’s there that you will build your readers/client list for free! And what’s more its highly targeted. People who follow you, are your friends, and subscribers are emotionally invested in you. Use this to your advantage and post your information, new posts, content, offers, special offers and one time only special offers, and get your visitors to do what you want. They have been pre-sold already, Its the easiest and best traffic you could ever get.

  • Pre-Sold Traffic

As I said above, Your readers are already invested in you, they read your site, they listen to what you have got to say in your emails, they check out your tweets, your facebook they read everything you publish and then they click your links. They have been pre-sold your product there coming to you, and you haven’t paid a single penny for the traffic!

atombomb

  • Social Media v Search Engine

Don’t get me wrong people will and do still google everything, ‘how to set up a blog’, ‘which wordpress plugin’, ‘ how can I make money online’, ‘Best Yoga position’ etc etc and they will click on the results, But what your having to rely on a few things;

a) They decide to click a sponsored link (Taking into account you are paying enough for you to get your ad first page) and not the top ranking results according to keyword ranking

b) You beat the SEO competition, having your site 1st page ranking in a crowded market place can be extremely difficult and takes time

Social media on the other hand is probably something you are already using, maybe not a lot of sites, but it takes minutes to sign up to these sites and its free, most of the time there’s an option to invite your friends and followers from your email and other sites, so its extremely easy to build your network, and did I mention it’s free and easy?….

So what are you going to do, spend $1,200-$2,400 a year on ads to build your presence and profits or, connect with your readers in a way that will build unbreakable bonds for free and produce more traffic?

Please comment below.

Please Re-Tweet

Filed under: Useful

Like this post? Subscribe to my RSS feed and get loads more!