Money, Money, Money!

Phil

Its all about the money…. Right?

Let me tell you a little story…

“Once upon a time in a land not all that very far away from YOU, lived a budding InfoPreneur.

One day our InfoPreneur-to-be decided that it was time to “get rich quick”, and had heard that the Internet was the perfect place to do so.

Our InfoPreneur very quickly jumped in, feet first, with no real idea of how the goal of “getting rich quick” could actually be achieved.

Money was thrown at setting up, and our hyped-up money-fuelled InfoPreneur-to-be started racing ahead, going solid for the best part of a month.

Boredom quickly set in having not seen any real results and so productivity slowly deteriorated to nothing.

Just a few months after starting this sure-fire money making scheme, our InfoPreneur in training threw in the towel, cut all loses, and walked away weeping whilst licking wounds and dreaming up another “fast buck” idea.

The End”.

OK, so it’s perhaps a little far fetched, but actually this is something that I tend to come across day-in day-out.

It’s true… people see the Internet as a great place to make a quick buck, then move on. Unfortunately, this isn’t really the case, than less of course you are going to reside yourself to eBay and the likes.

Making money online is actually extremely difficult, time consuming, competitive, and draining, both physically and psychologically.

Most people try to make money through blogging. Blogging is a craze that everyone wanted a piece of, but no one really understood. And it is still the case today. That is why few succeed and many fail.

But let’s take a look at the successful blogs… the ones that are making money. What did they do that the rest didn’t? Well, actually, quite a bit if we are going to be honest! Read on…

Have a clear plan

If you are going to achieve something you quite obviously need to know how you are going to achieve it. You will need to know about the obstacles that will be thrown in your way, and you will need to plan for emergencies and so on. Yet it’s surprising how few actually do any of this and start by putting their best foot forward.

Set Timescales

Understand from the very start that if you are going to have any success in making money online that you will need to commit to the long haul. Building a blog that is trusted enough for people to start throwing money your way takes time. Map out timescales and when you expect to achieve each of your goals by. Use these timescales to regularly review your progress, and don’t be afraid to adjust as you go.

Be Unique

A successful blog is a unique blog. You may not be the only person writing or talking about a particular subject, but you can make it your own! I guess what I am saying is “don’t follow the crowd”. Do your own thing, and be the one that others follow instead.

Forget Making Money

Sounds a bit silly right? Forget making money online, and focus instead on enriching peoples lives. Give them top quality information that they will benefit from for the rest of their lives. Give them information that they can start using from the word go. THIS gives them a reason to keep coming back. THIS builds trust. THIS builds loyalty. And, most importantly, ALL OF THIS eventually makes money.

It’s easy to sell to someone that trusts you. It’s hard to sell to a stranger. But, once you have gained that trust, ensure that when you do sell to them, that you deliver each and every time, that you deliver what you promise, and that what you promise is worth every single penny and more.

Approach a new blog from the frame of mind that you want to create a community. Keep it fun, friendly and free. Then, once you have some solid foundations in place, start to gently ease in a way of monetising your community.

Don’t pretend!

This is a massively important part! DO NOT, under any circumstance, try to kid or confuse your visitors (that now trust you) into thinking you are something you are not.

If you are going to monetise your blog through the placing of advertisements then do so openly. Create dedicated advertising space and label it as such. Give your visitors the option of clicking on the ads that they know are ads, and not those hidden text links that simply “con” your visitors into making you money.

Or, if you are going to monetise through the sale of eBooks etc, then make sure that they know exactly what they are getting for their money. Deliver the product on time, at the cost you advertise, and be open to feedback, settling any complaints immediately.

Be Customer Friendly

Remember, making money is easier when you have the trust of your followers. Don’t loose that trust. Regardless of whether they are paying customers or not, ensure that you treat each and every visitor with the same respect. Be friendly, be welcoming, be “INSPIRATIONAL”.

Dedication is Key!

And finally, remember that your dedication is the key to making money.

No one wants to come across a new blog that only sticks around a few months or a year or two. If you are truly passionate about making money that will make a real difference to you personally then commit yourself to the long haul.

Don’t think months, think years!

Don’t think years, think forever!

You must love your topic to be able to produce quality content time and time again to continue to draw in your readership, so make sure you get it right from the start by planning ahead!

What next?

Well if you have your strategy and you have your commitment then its time to get blogging of course!!

And TheInfoPreneur.net is the place to find out how to take your blogging further, such as increasing traffic through online promotion. There is a great team of writers posting daily… so my final departing Tip…

Come back and check out the Tip Team every day!

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Phil has had many other businesses including Coaching, Marketing and PR, Graphic and Website Design, and Online Learning. His current venture is Phil Johnson Business Services, providing low-cost essential services to the newly self-employed and small and medium enterprises. Aside from this Phil runs Major-Business.net, a free source of quality help, advice, tips and tricks on many business and personal development subjects, catch Phil on Twitter

Tagged with: Blogging • blogging for business • make money • make money blogging • make money online • money

Filed under: Blogging • Information Business • Information Products • Starting Out • T.I.P. Team • Useful

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