I see a lot of websites that have great content but no real interaction from the readers or business with amazing products but no real sales to speak of. It’s not because their content sucks or their product is rubbish, it’s largely down to how they present themselves or their business. A lot of the time you only get a few seconds to make an impression with people, so make sure the way you are viewed by people is favourable.

  • Confident

Confidence is everything, imagine a military patrol that gets cut off from their support and is pinned down by heavy fire. No communications, running out of ammo and the enemy is moving in. Would you want a fumbling quiet little officer who had no idea what to do, or a confident officer who still didn’t have a plan, but was willing to do something? I know which I would prefer.

Being confident and arrogant is a fine line, so be yourself, but believe in who you are and what you stand for, others will gravitate towards you.

  • Presence

Presence can sometimes be confused with confidence, but presence to me is the ability to walk into a room and look like you belong. As a Physical Training Instructor I used be able to walk up to a platoon of soldiers and instantly command respect, not because they had to do what I said, but because I had presence. Leading by example and talking straight without arrogance is the key to it all.

  • Attitude

I have a simple approach to this site, work as hard as I can to give the best value I can. I have the same attitude in my conventional life (as in not my elife) I treat people how I expect to be treated and I put everything into what I do. If you’re a pessimistic person, acknowledge the fact and be aware of that when you update your website or make new business plans. Equally if you are over eager (like me) then remember not to over stretch yourself, whatever your attitude to life is, be yourself.

  • Language

I openly admit that I’m a Dumb Ass and no literal genius. I have no qualifications and write exactly the way I talk. For instance, if I ever talk to any of you via twitter or emails, or even on the comments then you would have heard me say ‘brother’ and ‘dude’ etc. To me I don’t think there is anything wrong with this, as it adds personality to the site, it makes the words come alive and make sense, plus this is me. I don’t use long intelligent words, I never earn heard procrastinate, before I started this site and still don’t fully understand what it means.

I’m a pasionate guy, one of those guys who always says to his mates and family that they can do it, what ever their plan is, they can absolutely do it. Write in the same way you talk to people everyday to add that little bit unique personal quality to your site.

So what does everyone think?

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