People have been asking me for a while now to add an email subscribe box so that they will know via email when the site has new content, which is every single day anyway but it’s always nice to have an email reminder to actually give you a sneak peak into what has been published that day. I eventually got round to it 6 days ago at the time of writing on the 20th of March.
Now the great thing about all this is it’s an addition to the mailing list, some people would rather they get an email letting them know when their is fresh content on your site and are not really that worried about missing out on anything else your mailing list may produce and that’s completely fine because adding a site subscribe function is a really good tool to offer both services to cater for both types of people.
Now you can see from the subscriber screen grab from my Feedburner account show 200 subscribers in 4 days, that figure is actually now at 215 with a reach of 80 bringing in 63 unique visits for Thursday 25th alone. Now all of this isn’t massive traffic but when you add it to the rest of the daily traffic streams it all adds up and that’s the point of this post.
- Little Bits
Having 63 clicks from the feed emails doesn’t seem big numbers, but like I said look at it as little bits of traffic from a lot of different streams all flowing into a huge ocean of traffic, let me explain it in terms of figures from all the different sources;
- Feedburner 63 Unique click through
-Mailing List; 56 Unique click through
-553 Unique Visitors from direct, search engine and social media referrals.
You will see that having feedburner and a mailing list no matter how small (mine is just over 300) they are all add up to giving you traffic. Little bits here and there all add up, especially on your quiet traffic days like Wednesday and Thursday are on this site, so by adding more little streams to the pot you combat low traffic days to bring them up to your good days and push your good days into fantastic days.
So how do you actually get people to subscribe in the first place? Well you actually have to offer them something, now I don’t hammer my mailing list with affiliates and other ”offers” The broadcast goes out on average twice a week, but the subscribe feedburner is the one that I want to focus on here as it’s fairy common knowledge how to build a mailing list by offering a free product etc.
Creating excitement and intrigue around a post of your site in general is a great way to actually get people wanting to be kept up to date. There are a few different ways to do this;
So some of you will have read the first part of Contact Right, Contact Right by now and the response has been great, a lot of great comments on the first part of the story and a few emails asking when I am going to release the follow up posts. By creating a story that is a little , or in my case totally different, to the sites usual content you can create a buzz around the site which people will want to stay updated with.
A good debate is always good for bringing people back again and subscribing to a quick email reminder is an easy way to stay updated making sure you don’t miss anything. Is $2,000 Too Expensive is a great example of a discussion in which it encouraged people to get involved and watch the debate unfold hence maybe singing up to be reminded by email that future posts may well be of interest too.
I still stand by this sites reply response rate, replying to people in your comments creates a community and encourages others to help each other out and they know their comment will be read and answered, having this community feel to a site encourages people to want to stay informed to upcoming posts.
While we are on the subject if you would like to be informed by email when there is new content on this site just fire in your email and you will know once a day when the site has new content.
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