I was talking to DragonBlogger the other day on twitter about how we promote our websites and how much work it takes to write fresh content and promote it etc. Now I love Justin’s site and he has an enormous following and a huge amount of traffic, but what he said stunned me.

Justin actually said his site would be even bigger if he wasn’t running several other blogs. Even bigger? His site is ranking at 41,000 on Alexa and it got me thinking, when my site is at that level (hopefully in another 8 weeks or so) I don’t want to be handling other sites as well.

  • Too thin

When I make my jam on toast in the morning, I spread my butter on first right to the edges, then add the jam. Not too much that it ends up all over my face, but enough that it gives me my fix. By running too many websites you run the risk of not handling any of them properly. It seems like every other day I hear someone saying they are working on a new site, which is why they are only posting new content once a week on there site.

If you can’t manage one site them don’t go and set another three up! It’s a full time job for me running this site. 14 posts a week, replying to everything (common sense applies) I honestly don’t think I could run a complete different website as effectively by myself.

  • Focus

My Get Your Focus post illustrates this point, but all too often I see people losing their focus. ‘This one is going to be massive’ or ‘This will complement my existing site’ Put all your energy into one project until that project is either self sufficient or it’s complete.

Think of it this way, if you were in a heavy fire fight, would you a; put it on full auto and spray and pray or b; single aimed shots? Focus on your target and hit the mark.

  • Effort

I mentioned earlier that I honestly don’t think I could run another site effectively. With this site I produce new content 14 times a week, reply to everything I can, promote the hell out of the site and help everyone I can. On top of this I study in order to build more quality into this site.

I know for a fact if I knew I had ignored a request for help or heaven forbid not posted any new content for a day, I would feel ill. I am 100% dedicated to this site and it’s followers.

I know it can be done, but please make a success out of one business/website before you start another 2 or 3.

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Creative Commons License photo credit: wingingit

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