A guest post from Don Power. I really like Don, he’s got big things on the horizon and writes fantastic content, both on his website DonPower.me and for other sites. The important thing to remember about Don is that he keeps it real and is not afraid of voicing his opinion. The following post is a lesson for everyone and I for one, now swear to abide by it. Don over to you

Somewhere, Seth Godin is Smiling …

Seth Godin has a Zenlikle ability to reach through the goo of marketing and pull out a seed.

He’s one of those guys whose statements are so simple, yet so profound that you are often left asking yourself: “Why didn’t I think of that!?” (‘cause he’s Seth Godin, dummy!)

And I’d bet the seed he would pull out of the ever growing blogging goo would be this:

Marketing to marketers makes no sense.

I’m a newbie blogger. Been at this for about 5 weeks, all tolled. When I first started out, it was before I even had a blog. I was researching other blogs about Theme recommendations, how plug-ins work, etc..

At this stage, I was THE target market for “info blogs for new bloggers”…

Fast forward a few weeks, when I actually have a blog up and running. What I need now is for other bloggers who are beyond this stage to give me reasons why I should even bother continuing (if there are any newbie/alpha newbie bloggers reading this – give it a few weeks, you’ll understand!).

Slugfest


But what I’ve been seeing more and more are the “intermediate” bloggers slugging it out with the “probloggers” over how much time should be spent communicating with guys like me – the newbie bloggers.

What the intermediate bloggers and the probloggers seem to be missing (or overlooking or neglecting) is that their audience for their rants, their blog posts, their comments IS NOT EACH OTHER! It’s the blogger who is actually looking for information from other bloggers who are maybe 1 to 2 steps ahead of them in the blogging life cycle.

So bloggers, newbie, intermediate or pro – stop preaching to the converted. It doesn’t matter what you are saying or doing in the blogosphere – as long as you are saying it to your target audience.

Probloggers?

Write pro content for the intermediate bloggers who have finally decided that they want to actually make a living from blogging. Stop wasting time and resources fighting trench warfare with bloggers who “just want to blog”.

Intermediate bloggers?

Come on! Let the Probloggers do whatever they want. If there’s an audience for their stuff, they’ll find it. Just concentrate on providing valuable information to the folks who are coming up behind you.

Newbie Bloggers?

Write, damn it!

Oh, and Seth…he just sold another 10,000 copies of “Tribes” and somewhere, he is smiling…

So what does everyone think? I am going to take this lesson and more forward. You can follow Don’s site here.

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