Comments on: Turn Your Measly $19 E-Book into a $219 Course

By: Jillian

Jillian — Sat, 14 Aug 2010 01:24:23 +0000

Love this idea! You’ll hit every type of customer and learner, while giving them ways to interact with and revisit the lessons for maximum effectiveness. Great idea Joshua
Jillian´s last [type] ..Traffic Report – July 2010

By: Murlu

Murlu — Sun, 01 Aug 2010 18:26:03 +0000

See, NOW we’re talkin!

Video production is very easy. In fact, I’d say start top down so do your video first, rip the audio, transcribe the text into ebook!

The checklists and such are a great addition.

I’d also like to add that you could even do things like private forums and mastermind groups or you could do private coaching for a select few.

Think BIIIIIG!
Murlu´s last [type] ..Creating A Cult Following Behind Your Brand

By: Dennis Edell @ Direct Sales Marketimg

Dennis Edell @ Direct Sales Marketimg — Tue, 27 Jul 2010 20:23:13 +0000

Quite slowly, but yes you can see some difference.
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By: Andrew @ Blogging Guide

Andrew @ Blogging Guide — Tue, 27 Jul 2010 15:37:32 +0000

Got to agree with Dennis and the ‘bonuses’.

Most I have ever seen are really rubbish and just not worth adding.

In fact, I’ve been put off by some bonuses…thinking if that’s the bonus…the actual product must be rubbish as well.

Andrew
Andrew @ Blogging Guide´s last [type] ..Subscribers Magnet Gave Me A 205 Increase In Opt-ins

By: Joshua Black | The Underdog Millionaire

Joshua Black | The Underdog Millionaire — Tue, 27 Jul 2010 15:00:12 +0000

Dennis! The “holy crap button” I love it! You’re right. The bonus has got to really be worth it to the customer. I think that over-inflated bonus material is slowly becoming a thing of the past as more saavy internet marketers join the scene.

-Joshua Black
The Underdog Millionaire
T.I.P Team Member
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By: Dennis Edell | Direct Sales Marketing

Dennis Edell | Direct Sales Marketing — Mon, 26 Jul 2010 21:12:39 +0000

#5 made me smile, oh how true.

I’ve seen many “launches” in my time online. More often then not the bonuses are plentiful but total crap. (5k in bonuses for a $50 book; really?) lol

Every once in a while though, you catch that something out of the corner of your eye that presses the, holy crap! button and you just have to purchase.
Dennis Edell | Direct Sales Marketing´s last [type] ..Last Post and Current To-Do List

By: Joshua Black

Joshua Black — Mon, 26 Jul 2010 14:48:11 +0000

Noel,

The bonus thing is always in the eye of the customer. One of your bonuses might be something that the person has been looking for a long time. That has happened to me.

That is why you have to offer a variety of things. This will help you gain interest from a wide variety of customers.

-Joshua Black

By: Joshua Black

Joshua Black — Mon, 26 Jul 2010 14:46:21 +0000

Exactly Schmidty,

It takes almost as much work to sell an inexpensive book as it does a whole course.

-Joshua Black

By: Joshua Black

Joshua Black — Mon, 26 Jul 2010 14:44:40 +0000

Thanks Dev.

Yep, It’s the little things that make a product into a large package.

-Joshua Black

By: Matthew Needham

Matthew Needham — Mon, 26 Jul 2010 12:22:36 +0000

Great post Joshua. I’m going to be launching an ebook soon about writing an eBook – I will definitely include some of these things you suggest as upsells for the product.

Great tips!
Matthew Needham´s last [type] ..Don’t rely on the CV