Joshua Black

Many of us get trapped in the process of creating e-books.  We look at them as a single product, a book just like you would find on the shelf at Barnes and Noble, a book that has a price ceiling that the customer is willing to spend.

Now, for just a second, think of a college course or a seminar. Would you ever dream of only spending $19 to take a college class, or to be taught by a famous marketer at a seminar?

Nope, you would probably go into it assuming that you are going to shell out some money. You had a pre-conceived value in your mind about how much you needed to spend.

Well, your customers feel the same way. They put a much higher mental price tag on systems and courses than they do on a simple e-book. Yes, e-books are easier and quicker to create, but in this article I am going to show you how to create a very valuable course without having to put in too much additional effort.

Here’s what you do:

  1. Create the E-book just like you would normally- Find a hungy niche that is willing to buy what you want to sell. Solve a problem that you customer wants solved RIGHT NOW.
  2. Record that book in audio format- Now you are offering an additional way that the customer can digest the product without having to read the actual text.
  3. Create training videos for the product- Sometime you can do this right alongside the audio, or create entirely separate videos that supplement the book.
  4. Develop checklists and forms- These can be very valuable additions to a course. People love checklists, where they can use them to make sure that they are following a system step-by-step.
  5. Include VALUABLE bonus material- This is not just stuff that the customer can dig up somewhere else, but stuff that can only be found with your course. Many times, if an infopreneur does it correctly, the customer may purchase the product just so they can get the bonus material.

By taking your e-book as a base and building the rest of a course around it, you can quickly increase the value of your product and have a system that the customer completely expects to pay much more money to obtain.

Of course your product will have to live up to your customers’ expectations, but if you can deliver on what you promised in your sales copy, you could have a winner. Think BIG from the beginning of your e-book journey and you will be rewarded BIG in the end.

What about you? What are some ways that you use to enhance the value of your e-book or services? Have you ever created a course from something that started out as just a small report and grew into a large product? Let’s get the discussion started below…

Until next week,

-Joshua Black

Joshua Black is the creator of the Underdog Millionaire Blog. Having started over a dozen small businesses of his own in the last 15 years, he is small business consultant, copywriter, information marketer and permanent student of small business.  He is also the creator of the Ultimate Information Product Report.  You can also sign up for the daily Underdog Millionaire small business Tip Sheet and not only will you get a wealth of small business, marketing, and sales information, but you will also receive 5 FREE success books (including Napoleon Hill’s Think and Grow Rich). Click here to sign up.

FREE 20/7 Report

FREE WordPress Training Videos

Tagged with: • • •

Filed under: Information Business • Information Products • T.I.P. Team

Like this post? Subscribe to my RSS feed and get loads more!