One of the things that keeps many people from progressing forward as infopreneurs is that they get completely bogged down by the information overload process of research.
Now, of course you know that you need to research your market BEFORE you create a product, and you know how to search the Internet like a total pro, but what do you do with all of the information once you get it?
How do you know if someone is going to buy the e-book that you create?
How do you know if anyone will give a damn about your product once you have worked for many hours, pouring your blood, sweat, tears, and frustration into it?
…well there is no magic answer, but if you are like most people, you are probably trying too hard. You see, the one thing that you need to take into consideration is that if it’s selling off-line, it will most-likely sell on-line as well.
You need to go to where people are already buying what you want to write about.
You have to go to the mountaintop and ask the real oracle.
This brings us to step 1: Go to Amazon.com
Once you are on Amazon, they are a Mecca of research for every, single thing that their customers purchase. In this case we are going to go to the books, section, but you could use this for researching other goods as well.
Each genre of books has a top seller list. All you need to do is go into the genre that you are interested in, look at the top 2-3 selling books, check out the table of contents and you will have a rough outline of what you need to make sure is in your e-book as well.
Note:You are only using this as a tool for getting a rough outline of a hit-selling product. Please don’t be an idiot and plagiarize something that is already in print. That is stealing.
Are you ready for step 2? It’s a little bit more involved, but it will show you the other half of the puzzle. You need to know what people are searching for on-line, so that you can get them to your super-awesome product that you just created.
Step 2: Google Adwords Keyword Search Tool (FREE)
This is another totally free link that ANYONE can use, whether or not you are using Google Adwords for advertising.
Here, you will enter a short 2-3 word phrase or a single keyword related to your product and the Keyword Tool will spit back a huge pile of information, including advertiser competition for a keyword, how many times that word is searched in a given month and the average that the word is searched over time.
I would highly suggest that you pick keywords that have LOW competition and more than 5,000 searches per month. This way you are not competing for the REALLY HIGH volume words, but you will be able to rank higher for less competitive words with a high enough search volume to make you some cash.
Extremely Important Note: Make sure that you do all of this research BEFORE you purchase your domain name. You will want to have your keyword or phrase as part of your domain name, not necessarily your business name.
People aren’t searching for your business or you personally (in most cases, unless you really have made a name for yourself). They are searching for your product.
That’s all there is to it. Now you are about a million times ahead most info-preneurs that are trying to create a new e-book from scratch.
However, before you go why don’t you share with everyone else that reads The Infopreneur and give us a great tip that you like to use when you are researching your next product or service.
Until next week,
Joshua Black is the creator of the Underdog Millionaire Blog. Having started over a dozen small businesses of his own in the last 15 years, he is small business consultant, copywriter, information marketer and permanent student of small business. He is also the creator of the Ultimate Information Product Report. You can also sign up for the daily Underdog Millionaire small business Tip Sheet and not only will you get a wealth of small business, marketing, and sales information, but you will also receive 5 FREE success books (including Napoleon Hill’s Think and Grow Rich). Click here to sign up.