You’ve just written some killer content and you have already checked it for spelling mistakes and reread it to make sure there are no obvious grammatical oversights and that it reads as well now that it’s written down as it did in your head about 30 minutes ago (Mine always seem to change slightly). You’ve also already done some really basic keyword research (use KeywordEye) to make sure the main phrase is one searched for frequently, but have you covered all of your SEO bases?
I’ve talked before about how best to optimise a post before publishing but here’s the quick and easy checklist to make sure you have used the keywords to optimum effect. I’ve also taken the liberty of adding a few of the plug-ins that are a must have if you want to supercharge your SEO efforts.
The ‘Whoa don’t hit publish yet’ Keyword Checklist:
- Keyword in the title of your post.
- Keyword doesn’t fit/can’t use it in the title? No problem, just change the permalink name to include your keyword (this way the URL name changes which is actually more powerful for your SEO anyway) and leave your brilliant title intact. Don’t worry, CommentLuv uses your actual title not your permalink, I’ve tested it.
- Keywords used at least once in the opening two paragraphs (preferably once in each paragraph since Google lends more weight to the top half of the body)
- Keyword used to link to another page/post/site at least once in the TOP HALF of the body
- Keyword in Anchor text
- Have an image? Keywords in the Alternate Text & Title
- Keywords in Tags
- Keywords in Keywords (Part of All-in-One SEO)
- Keywords in Description field (Part of All-in-One SEO)
- Keywords in Title (Part of All-in-One SEO)
Essential WordPress Plug-ins for some keyword love
I briefly mentioned All-in-One SEO above and you can probably already see why it’s so good. With this plugin installed you simply fill out the three fields, Title, Description, Keywords and you’re done. No more to worry about. Oh, and it overwrites ALL other fields if you happen to have a theme that incorporates this functionality, like Thesis for example. I like this plug-in because it’s simple and IT WORKS. I don’t really need anymore from my plug-ins, but I do need SEO Smart Links Plug-in because this is another essential ingredient in my delicious SEO sauce.
SEO Smart Links basically links the Keywords in your posts with the same keywords that you put into the Tags, Keywords, Categories fields. (I’m hoping at this point that you have your primary keywords as Categories on your blog!?! If you don’t…. Just do it OK) One of the most important ingredients to a well structured site is that the keywords are used to link pages together as often as possible. SEO Smart Links does exactly this, constantly and on auto pilot; Brilliant!
Google XML Sitemaps and Google Analyticator are both great plugins that certainly don’t do as much for your on page optimization as the first two plugins I talked about, in fact Google Analyticator does nothing FOR your onpage SEO at all! It’s good but.
Google XML Sitemaps is a plug-in that generates an XML sitemap for your blog, and obviously keeps recreating and updating as your site changes. Creating sitemaps is something that Google loves, and the easier you can make it for Google to crawl and index your blog the quicker the big G will get around to doing it.
Google Analyticator is an awesome plug-in that is a must have if you want to see (instantly) how all this keyword optimisation is affecting your traffic. The plugin also makes it really easy to install Analytics because you simply link to the account in Google from your Dashboard and away you go. The plug-in includes stats like visitor numbers, top 5 traffic sources , top referrers, and top keyword searches. It also gives you details about how many people read what posts. Great resource to have sitting in your dashboard.
All of these plugins are available through your admin panel btw. So before you hit publish, other than making sure your post is grammatically coherent go through that checklist and stick that keyword everywhere! Install those plug-ins if you don’t already have them and keep pumping out killer posts like you have always done. Nothing has changed except the potential for a million visitors just increased dramatically.
Alex Whalley is the author of Alex Whalley.com where he writes about blogging, niche site marketing, and keyword research techniques. Alex recently quit his fulltime job to tackle niche marketing fulltime and uses his blog to catalogue and document his experiences with making money with niche sites and search engine marketing. If you’d like to see how easy it is to build, market and monetize niche sites check out his blog. You can also Follow him on Twitter or subscribe to his RSS Feed.