Update: Million Dollar Business – Market Testing
Hey InfoPreneurs,
Just wanted to give a quick update on the ventures I’ve started this week. Remember my first posts about Building a Million Dollar Business (Million Dollar Part 1 and Million Dollar Part 2), well I want to give you some tips and keep you up to speed on what has been happening this week.
Venture 1…never really got off the ground. The concept was conceived and written in my journal. It was originally the concept that led to the Part 2 post. It is a venture that I think could make about $10-$15,000 per month, for one niche per month, of net income. There are virtually an unlimited number of these opportunities from what I can tell.
Venture 2…more or less has become my pet project, starting immediately. I’ve been working hard core the past 2 days. Why? Well, I made one sale this week, and have another sale in the works. This one sale should lead to approximately $350 of Profit. Here is the really cool thing. This one sale has the potential to lead to …who knows…50 or 100 sales. My downfall though is not having an actual product ready to go that I can mass produce. Dolt! I guess I need to learn from my own courses, huh ?
Test Your Market First
Always test your market first. You do not want to run high expenses developing something that nobody wants. I’ve been there and done that. Are your ebooks selling like hot cakes? If not, maybe there isn’t a whole lot of demand. Or, possibly the market is sooooo flooded with that information…it’s not a premium.
Raving Review
My first customer gave me a raving review. His friend wants in also. So, I did a quick test…received feedback, and the market desire seems to be high.
Bottlenecks – Don’t Allow Them to Be You
I quickly see that if I continue down this path after 2 sales….that I’m going to be a bottleneck. In order to capitalize, I need to really systematize how this business is going to come together. So, that is what I am pouring my heart and soul into at this moment.
Remember, this is ultimately about building cashflow streams that do not tie us down to a desk and imprison us. When we are our own bosses…we can be NUTS sometimes, right ?
I’m a lunatic to work for.
After this small market test, my mind has begun to just stream with possibilities….and the possibilities are BIG. I won’t go into too many details here…cause you never know…maybe the entire venture will flop and I’ll be left looking like a dufus.
I am going to revise my 60 day goal I made in the Part 2 post.
On the low side….I’m shooting for $15,000 of Net Profit. So, I have 57 days to get cracking.
Should be Interesting.
On the high side…and this is going for the stars….I know…$30,000 Net Profit.
Who knows….I may not even hit $5,000, but it helps to set better goals, and readjust them, after you have a chance to test your market.
BottomLine
Test your market first (maybe it’s a free ebook offering, maybe you hold a webinar …it’s up to you). Once you test the market…Put it on HOLD. That is the phase I am right now. I’m not going to take any more orders for 1 or 2 weeks. Once you’ve tested and had good results…THEN build a product… whether it is an information product, or a service, or a physical product to deliver to your hungry market.
I am building my backend system up using Nanacast and a WordPress site. I’m going to finish the ordering process for it today and tomorrow….work on video stuff, and then get them transcribed and edited….and then who knows….possibly going to check into getting a VA through Chris at Virtual Business Lifestyle.
Anyway. Think Big. Think Cashflow.
Who knows…maybe it will only make $10K per month (that would be way coooool with me)…Remember from our example in Part 2….that $7K per month of passive income actually gives you a full fledged business worth $1MM. Try to start thinking in terms of cashflow for your businesses. A business that has the potential to be sold.
Making $7,000 per month (is worth $1,050,000 at 8% return on invest) sounds, and IS a lot easier….than going out and trying to sell a $29 ebook and make $1MM in cold hard cash, right ? Now, if you were able to produce a system that sold your $29 ebooks, day in and day out, and make $7,000 per month in net cashflow….then you technically have a Million Dollar Business that can be sold. Make sense?
Meet You at The Top
Tagged with: brandon yeager • infopreneur • Information Products • million dollar business • one million dollars
Filed under: Information Business • Motivation
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Sounds sexy, keep pushing for it! I like your energy. I’ll bet every entrepreneur has gotten burned putting time/money into into a product that looked promising but turned out to be a dud. Testing the concept as much as possible ahead of time can really save in the long run.
Hey Tyler…I agree…you have to fail a few times usually to succeed.
I think what my biggest change in philosphy has been…is to stop focusing on making money. Focus instead on providing tools, information, and resources to people who are looking to make money…whether it’s online, offline, you name it. Basically helping people get whatever it is that they want.
We’ll see.
I’m crankin’ away Bud.
Brandon
Twitter: Anklebuster
says:
Hi Brandon,
I enjoyed reading your update. Your point about focusing on providing whatever it is that people want is something I hear all the time. However, for some reason, tonight, of all nights, it just clicked. Maybe it is the way you stated it – almost in direct opposition to self-proclaimed gurus who preface the point by saying, “if you wanna get rich, you gotta make products that people want.”
See? when the focus is on riches, you miss the point – unless you are good at filtering through hype and b.s. When the point is made the way you did in your comment to Tyler, I suddenly realized that my problem thus far has been two-fold: I am money-focused and, worse, I am wedded to my pet projects, despite lack of market research.
Ah, well. One epiphany at a time. I’m going to see how I can help people get what they want by using the tools I know how to develop
Thanks for helping me unblock one limitation.
Cheers,
Mitch
Mitchell Allen´s last blog ..Seven Hyper Links
Mitch…
Your one statement….”using the tools I know how to develop”….that is EXACTLY what I’m talking about. EXACTLY. I’m glad you enjoyed the post and it struck home. I just realized…people want to make money. Ultimately…it is for a different need I know it’s not just money. It’s a lifestyle…a house…the money is for something and if you can find out how to relate anything you know…and fill those people’s needs, it’ll happen. I’ve had a complete mind shift since about 3 weeks after I’ve taken over TIP. It’s hard to explain in one hour, let alone 1 post, but my advice…read Alex Whalley’s post tomorrow about the Sirens. It will strike home as well.
Brandon
Twitter: Anklebuster
says:
Hi Brandon,
I don’t know what I was expecting, maybe for you to call me personally and tell me that Alex Whalley had posted Sirens
I’m not familiar with this author. Could you point me in the right direction?
Thanks!
Mitch
P.S. thanks for the free report. I haven’t read it yet, but I will.
Hah! Hey Mitch,
no problem…be glad to point you in the right direction…
http://www.theinfopreneur.net/2010/07/set-your-course-and-don%E2%80%99t-listen-to-the-sirens/
Twitter: Anklebuster
says:
Thanks Brandon.
I read it just a moment ago.
You were right, it struck home. I wasted two good years listening to Sirens.
I’m back on track, battered, bruised but wiser and drier.
Cheers,
Mitch
P.S. Your Traffic Nuke Report was pretty darned good!
Mitchell Allen´s last blog ..Agility or Ability – Which Is Better?
Hey Mitchell,
Yeah…the sirens is a great post.
regarding the nuke report…it was actually James stuff and I converted it to a free giveaway for email optins, with the upsell into the full Motivated as Hell product he used to offer.
Take care,
Brandon
Twitter: tnsblog
says:
Hey Brandon,
That’s awesome to hear. “Test Your Market First” is most important point. I’m yet to create my first product, but will create some day.
Thanks for the awesome update man. You’re doing kick-ass work. Keep at it
.
~Dev
Dev | Technshare´s last blog ..Are You Selling Yourself Short And Eventually Your Blog Too
Thanks Dev. Wait until you see what else I’m working on.
Brandon
Twitter: kruby
says:
Good luck, Brandon. It sounds from this post that you are really passionate about this new venture and I hope it works out better than you expected. Regardless, I’m looking forward to the next update on your Building a Million Dollar Business series.
Karen´s last blog ..Small Ways To Make A Big Difference
Twitter: Bigredtomato
says:
sounds good Brandon. Is this all real estate related?
I look forward to hearing about the journey you’re looking to take.
Matthew Needham´s last blog ..Don’t rely on the CV
Niiiiice, good to hear that you’re really cracking into it and I’m amazed that you’re setting the bar even higher! Best of luck!
Murlu´s last blog ..7 Ways Social Media Is Destroying The World
Nice article!
Many ways (and many scams also) to make money. Like you said, really important to test your market first. I found this company which helps people to ask their target market thanks to online quantitative research. I found it cool and was surprise about their cost effective service. I may use it if I have a big project!
Thanks for your article anyway
;o