How to “Kill It” With Your Next Product Launch

Joshua Black

If you are looking to do something different next time you launch a product, then this post is for you. Maybe you have tried to launch something in the past, or maybe you had high-hopes for huge launch success, but you only managed to sell a couple copies (or even worse, none).

One of the issues may be your market. If you are trying to go after an over-saturated niche of customers, then you are facing a group of people that are practically immune to the standard product launch. They have seen it, done it, and bought the t-shirt.

So, the first trick is to get a product that is in a niche where there are no wolves at the door. This is a niche that has a bunch of rabid fans, but there is little competition. Using this kind of niche will make your launch hundreds of times more successful from the start.

If you are not fortunate enough to have a toll-booth position in your niche, then you need to have a killer strategy that is going to cut through the clutter, beyond all of the stuff that everyone else is your circle is pushing.

Here are 5 ways that you can KILL IT with your next product launch:

1. The power of anticipation- Some launches can take as long as a year’s worth of promotion before the launch day. You can just start to warm up your list 5 days before your product comes out and then expect to make $200,000 in one day. Follow in the footsteps of the big guys. Get the word out about your product FAR in advance. Tell your customers that it’s coming and how they will benefit from it.

2. Get your circle engaged- Instead of just barraging the people on your list with boring launch emails, get them engaged in the process. Ask their opinions about each step of the way. Allow your customers to vote on the look of your book cover. Allow your customers to name your product. If they can have ownership from the beginning, they will be much more likely to stick with you all the way to launch day and buy.

3. Have a contest- On the way up, and on launch day, create contests that will also help promote your product. Give your product away to the top 3 people that create a promotional video on YouTube. Give away cash to your top-selling affiliate promoter. Create free gifts for people that sign up on your notification list.

4. Use an affiliate army- Another way to make a massive boom on launch day is to have more people that just you, talk about it. Offer huge bonuses to your affiliates, especially if they have a bigger list than you do. When you have 5, 10, or 100 more people promoting the sale of your product, and your launch day, you are almost guaranteed to kill it on launch day.

5. Piles of subscriber’s-only discount on launch day- If you choose to create a pre-launch notification list of customers, then you are going to need to reward those people that were willing to anticipate your product. Give them a huge discount or a whole bunch of bonuses for sticking with you.

If you don’t reward these people with bonuses for buying on launch day, your launch will fall flat like a pancake.

What do you think? What’s tip number 6? What do you think that you can do to help a launch become even more successful?

Joshua Black is the creator of the Underdog Millionaire Blog. Having started over a dozen small businesses of his own in the last 15 years, he is small business consultant, copywriter, information marketer and permanent student of small business.  He is also the creator of the Ultimate Information Product Report.  You can also sign up for the daily Underdog Millionaire small business Tip Sheet and not only will you get a wealth of small business, marketing, and sales information, but you will also receive 5 FREE success books (including Napoleon Hill’s Think and Grow Rich). Click here to sign up.

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