So, I’m getting ready to do my First “Sales” type webinar on Wednesday night. It is a very small list, and I’m using it more as a test drive for several reasons:
1) I want to get used to the GotoWebinar platform and interface. I want to learn how it records, how the webinars can be edited easily, etc.
2) Good test to get “potential” customer feedback. If they don’t buy, or aren’t interested, then I’ll have tested the market. I’ve even invited “non” prospective customers onto it, just as a test platform. I’m really looking forward to the feedback.
Anyway, I digress. Figured I’d share with you some pointers that I’ve learned along the way. After all, delivery of information via webinars may be a FANTASTIC way for you to profit via your information.
1) Tip #1: Get a template from somebody…a template that is SALES oriented. These templates are unique. They are not your normal power point presentation template. These templates all follow a similar pattern. One, which I’m sure you’ll recognize if you have ever listened to any Internet Marketing webinars.
Introduction phase – This phase gets the people to know you. It’s where you build rapport with the listeners. Then you tell them about yourself, and any successes you may have had on the area of interest.
Problem – Then you go into the problem phase. Paint an ugly scene that is crippling their businesses, life, and financial wellbeing.
Solution – Vaguely introduce your solution to the problem.
3 or 5 Key Points – Introduce 3 or 5 HIGH value content pieces. You want this information to be grand. You want it to visually appeal to the viewers so that they start watering at the mouth to get their hands on anything that you may have to offer.
Offer - Offer your solution. Now, this is not quite your Call to Action at this point. This is simply an introduction to what it is you are selling them. List out everything as well as the “Value” of what it is they may be getting.
Rock Bottom Pricing - Offer your solution and what the “24 Hour” price point is that they can get your goods.
CTA – Now, offer your call to action. Offer it to them and tell them where they can get it…NOW. Not later. Later will be too late.
If all goes well, that should land a percentage of the readers into your sales funnel.
2) Tip #2: As with anything, plan for your webinars for the long haul. Don’t try to make it so focused, that you cannot easily change it for a slightly different audience in the future. However, do make it specific enough that it is particularly targeting your potential clients problems.
3) Tip #3: As in information product creation, start with the end in mind. Pre-plan exactly what it is you are going to deliver both for your product/service you are selling, as well as, what information you want to direct the viewers to during the presentation.
Starting with the end in mind, will make it easier to stay on track as you progress.
Hopefully some of these tips will help you if you ever decide to conduct a webinar, in order to create sales. I’m sure I’m going to have enough information to create an entirely new information product on webinars by the time I finish this learning experience.
Take care infopreneurs, and make it a good one.