Comments on: Are You Forgetting About Your Customers When Creating Your Info Product?

By: Karen

Karen — Sun, 01 Aug 2010 14:33:56 +0000

Thanks, Alex!

I never knew about the $10 or $20 discount until I bought a recent product. Hopefully more people will be using this method and doing any with those expired discount codes. I can never find one that works anyways!

Karen
Karen´s last [type] ..Understanding Your Chances In Life – Guest Post

By: Steve’s Sunday Selections – Aug 1st, 2010 | Steve Scott Site

Steve’s Sunday Selections – Aug 1st, 2010 | Steve Scott Site — Sun, 01 Aug 2010 09:47:32 +0000

[...] And then there was Karen’s awesome guest post about not forgetting the most important thing when launching an info product: the customer. [...]

By: Alex

Alex — Wed, 28 Jul 2010 02:39:48 +0000

Karen,

What a refreshing point of view this post provided. I was expecting the usual list of things to check prelaunch but I loved that you looked at it as a customer, because it really made the points your brought up impact harder and I will certainly make sure that if and when my product is released – this never happens (not that I ever make typos Karen, sheesh.)
That sucks that you paid the extra $20 for no reason.
I always close the screen first to see if I get the standard 10 bucks off, but then I often close it again in case I get $20 off.
9 times out of 10 I do!
Thanks for a great rant, I mean post
Alex´s last [type] ..How do you Squidoo

By: Karen

Karen — Tue, 27 Jul 2010 12:12:20 +0000

Thanks, Julius.

I agree that there’s nothing more jarring to be reading along, engaged in the ebook and then come across glaring typos.

I hate bugs! As a former computer programmer they are inevitable, but that doesn’t mean that people shouldn’t be testing, testing, testing their code before it goes live.
Karen´s last [type] ..100 Things That Make Me Happy

By: Julius

Julius — Mon, 26 Jul 2010 23:08:23 +0000

I think you properly listed down all the concerns of customers, Karen. I especially like the point about testing your products first. It’s very frustrating to find misspelled words in ebooks and bugs in software, especially if you paid good money for it.
Julius´s last [type] ..Assistive Technologies for People with Epilepsy

By: Karen

Karen — Mon, 26 Jul 2010 20:00:13 +0000

Thanks, Moon
Karen´s last [type] ..Small Ways To Make A Big Difference

By: Moon Hussain

Moon Hussain — Mon, 26 Jul 2010 19:23:03 +0000

Karen, you bring up some great points. Nothing is worse than being under delivered or realizing you’re being nickel and dimed. >:(
Moon Hussain´s last [type] ..Tools of the Trade- Do You Choose to Spend or Not

By: Karen

Karen — Mon, 26 Jul 2010 18:35:33 +0000

Hi Matthew,

Again, I’m not against one product or another, but I think there are lessons to be learned for everyone who is in the process of creating an info-product to consider the customer experience before they go live. Spend some time to think like the customer and enhance their expectations. Just raise the bar a touch.

Yes, I have heard that many people feel ripped off because of that discount method. I wonder if you can ask for the discount, after the fact? It wouldn’t hurt and I would try it if I were you.

Karen
Karen´s last [type] ..4 Best And Worst Things About Being An Entrepreneur – Guest Post

By: Karen

Karen — Mon, 26 Jul 2010 18:32:57 +0000

Right, Matthew – that’s why it’s a prelaunch – to get feedback and work out the kinks before you go all out with a full blown launch. Nothing wrong with that, as long as your customer’s know that it’s a prelaunch and that you are still ironing out any issues.
Karen´s last [type] ..Why You Need To Write In Your Goals Book Daily

By: Matthew Needham

Matthew Needham — Mon, 26 Jul 2010 18:05:01 +0000

Oh.. just a thought.

I’ve pre-launched products before, to get ‘real feedback’. No matter how much testing you do, you can’t replicate a real customer.
Matthew Needham´s last [type] ..Don’t rely on the CV