Before I get into the details of the challenge (Actually, I’ve turned it into a Contest Now), for those of you who are completely new to Email Broadcast and Autoresponders, I want to direct your attention to my 2 favorites: Icontact & Aweber.
Aweber – Pros: One of the industry leads email solutions providers. Has easy HTML optin forms and a wide variety of them. Easy to use. Great tracking. Statistics. Many folks use them. Cons: Ummmmm….Double Optin. Ok, to be politically correct so the email marketing thunder voices don’t come down hard on me…Confirmed Optin requirements. Is this a bad or good thing? Overall, I think it is a really good thing. My ONE and only biggest hangup, and why I switched away from them: They require confirmation for an API request, even if the people are already on your list. THIS boils my blood, and it was killing my “product delivery”. So, I switched. I’m absolutely set on my product delivery platform and will not change from it. So, the autoresponder system had to change. It’s not the product delivery systems fault, it is Aweber’s for not allowing the remote API’s (even if they are confirmed) to be added to other lists. Aweber also provides unlimited emails, and broadcasts (not # of contacts dependant).
Icontact – Pros – No Need for confirmed Optin. Can take an Excel spreadsheet list you have, and import them right into your autoresponder list. Works seamlessly with my product delivery/payment/affiliate/membership site system. Cons: Not as many bells and whistles as Aweber. Doesn’t have the same entry/exit pop-ups available within the system.
I know Million Dollar marketers who use both, and others. For me, and my goals, for now Icontact won out. Down the road, if Aweber would ever come to their senses, I would probably switch back to Aweber. One of the big concerns I had was “email deliverability”. After enough checking, I felt I was still safe with Icontact. Who knows.
Anyway, back to the Challenge.
The InfoPreneur Autoresponder Challenge
With all the talk about email marketing (Matthew’s post) lately here on the site, involving some great posts and comments (Kiesha’s post), I see a need to throw out a challenge to all of you. PLEASE, consider this a friendly, competitive Kick in the Pants…If you care to join in on the fun, that is 😉
What: Create an email account and autoresponder series if you do not have one (Again, if not try Aweber or Icontact). If you do, add to your existing campaigns if you need to. I want at least 15 messages built into your followup system. Do 3 or 4 with content, and then 1 promo of some type where you make money. Do another 3 or 4 with content/pointing to content/ and the 1 promo, etc. But you need 15. I’d recommend spacing them out every 2 days or so. The goal is for new subscribers to trust you. You get an opportunity to communicate with them and show them what you got.
How: If you don’t feel you have any new content to create or share with your readers, THINK AGAIN. You do! You just need someone to open your eyes just a little bit, and you’ll begin to see the light and have some bells go off in your head. Also, some of the secrets I’ll be sharing in our upcoming webinar series will surely help also. So, I’m going to needily steal some of the content I posted in a comment a little while ago, and place it right here:
– Find some youtube videos that you find are really helpful. Provide links to them.
– Find statistics that may help validate that you are an expert in your chosen niche.
– Email them to an “about you” page where you showcase all of your craziness, and the pictures/videos showing your are human.
– Offer them a free ebook in email format – simply spread it out over 10 different mailings or something.
– Find some ezinearticles….remember to give proper credit where it’s due. No need for thievery here. Remember, as InfoPreneurs we run our businesses Above board.
– Compile a list of 10 Frequently Asked Questions, and then answer them 1 by 1, over 10 different mailings.
– Make a 5 minute audio discussing a topic of concern.
– Highlight some things about your site, show your readers how to get more great information from you.
– Tell you readers where or how they can get EVEN MORE information from you if they like what you have.
– Send a promotion of one of your pals (or yourself) every once in a while. You are in it to make money, and if something has helped you, or if you found it to be of benefit, chances are your readers and viewers will find it helpful also.
– Get some PLR material and “freshen it up”. I’m not a big fan of using PLR as your own stand alone product. But you can synthesize that stuff like crazy and come up with some information packed videos, audios, etc.
Hopefully, that gets the brain cells churning with some unique fresh ideas to get your new autoresponder series in order. If you already have one, maybe go back and freshen it up. Were you getting the results you hoped? Maybe you have Dead Links in there, or need to change your delivery up a little bit.
Why: Ok, maybe this should be a contest or something, and I should offer up crazy values…. Basically, I just want to push you to make it happen. Consider me your Drill Sergeant for this experiment. 😉
When: I’m going to give everyone until Monday, July 12th. I’m being overly nice because I have a crazy weekend/week coming up. So, I won’t march you to your death….not yet anyway. On Monday, the 12th, I will make a new post where you can share with us your Results. I will ask ALL OF YOU to place a link on a post back to where people can subscribe to your email list, or even a second list (if you’d like) and people can walk through your system. They can see how your emails are setup. They can generate some of their own ideas from what you’ve done. I’m really looking forward to seeing what everyone comes up with.
Ok, fine. You twisted my arm. I’LL MAKE THIS A CONTEST, and YOU all will get to help decide the Winner. I’ll make the final decision, but will all of you to help sway my opinion. What do you think? But, don’t only do it for the contest…DO IT FOR YOUR OWN GOOD most importantly.
Summary – Do this: Get an autoresponder series setup. Setup your responder series to last 30 days. We will all place our links on this site (I’ll create a new post) on July 12th – July 13th. If you are on vacation…get somebody else to post it for you. Everyone who joins will signup for everyone’s email autoresponder series on the 12th and 13th also, so we can see each other’s ideas and cast our votes, etc. I will probably have you submit via the “contact me” form at the top of this site your favorite. You can always unsubscribe later if you choose, but I think it will benefit everyone who takes part in this exercise.
So, What do You Win? Ok, ok, off the top of my head, here is what I’ll do for the Winner:
TheInfoPreneur Ballcap – Priceless
$99 Course on Buying Homes Owner Financed, by Me.
How to Buy Homes without Banks! Tired of having a House Payment? I don’t pay for mine. What’s it Worth? It saves me from paying $1500 every month for my house. At a minimum, you should be able to save $500/month if you use it. That’s $6,000 over the next year.
So, at a bare minimum, if you choose to participate, you will get a link to your squeeze page from one of our blog posts, here.
That’s it. If you have any questions, enter them in the comments below. What do you think? Contest is a good idea? Bad idea? If you all hate it, I’m open to bagging it. I figure it’ll help propel all of us to do some housekeeping and take care of business, right ? If you like this idea, please post about it, or Retweet, or Stumble. Thanks!
PS. Who knows…I may get crazy and compile your emails and all the results into some type of info product, so, your entry authorizes me to use your emails and ideas in a new information product. Why not? Should be some interesting results and takeaways that I may want to share with others.