Alex Whalley the infopreneur team

Alex Whalley the keyword research blogger

The Keyword Blogger

To monetize or not to monetize that is the question.

Now that seems like a pointless question to ask considering we are all here to make money in one way or another. But the argument is a good and valid one, and it all stems from the importance of providing value and building relationships, both of which are vital to your long term blogging success.

When we start blogging it is drilled into us how important it is that ‘you over deliver with value and that you do not try and sell to people straight away’, and this makes perfect sense. We really do need to provide unique and engaging content and we should not cover out posts in advertising, but if we are spending all this time optimising our posts for Google, shouldn’t we be capitalising on that?

I have talked previously about the importance of optimizing your posts with the most highly searched key phrases, and I have also provided many tips on the best ways to do this so if you haven’t already done so you certainly have all the tools to optimise your posts to rank higher in the long run. Now what if there was a way that we could provide amazing value to our subscribers and regular readers as well as fellow bloggers who find you through CommentLuv and THEN make money from the organic visitors who end up finding you in the SERPs.

Well thanks to the magic of WordPress and the WhydoWork Adsense Plug-in now you can!

The whydowork Adsense Plug in is the reason behind this post because to utilise it fully necessitates the use of one of my favourite things: Keyword Research! Oh, and it also has same amazing benefits within its settings that allow you to please both your readers and your bank account.

How to configure the WhyDoWork Adsense Plug-in

When you install the plug-in, a link is added in the Settings menu on the left to access the configuration panel. It is quite easy to figure out but in a nutshell, you have the ability to add up to 10 Adsense codes and then through the options below you can choose to automatically insert these ad codes into pages/posts/sidebars etc. The very last option is to insert the adsense into ‘single pages (older than x days) Ad your code into this section and choose the option for say 7 days. You now have an optimized post that is free of ads for 7 days while your regular readers and subscribers enjoy it and then after most of them have read it and dugg it and tweeted it and done all the things required to help your off page SEO, the adsense is inserted and hey presto – along come the Googlites –right on cue!

I can hear some of you arguing that if you are going to add value with the hopes of getting a subscriber then you should never add adsense blocks –the logic being; who cares where the traffic is coming from. And I can see your point, but I find there are two types of traffic and I am only interested in one.

Socialites vs. Googlites

I won’t go into detail because that’s another post for another day but in a nutshell (and I’m generalising here), the traffic that comes from Google is seeking information and they want it quickly. They do not understand RSS feeds and the power of effective blog commenting, they just want in and then they want out, so if you can answer their question and provide a relevant link out then  you have done your job. Traffic that comes from social media however understand blogs and RSS feeds, so you know that if you can be unique and engaging as well as provide value then you will have a subscriber, they also know about Adsense  so even if they weren’t put off by it, I can almost guarantee they wouldn’t click it.

Now that we have discretely monetized our posts with adsense wouldn’t it also make sense to revisit some of our older posts and add a relevant products or services with your affiliate link, thus increasing the income streams and chances of making money? Of course it would! That’s the beauty of basing everything you do on effective keyword research!

Organic Visitors are Targeted Visitors!

And Targeted visitors are hungry for information and/or are seeking a specific products or services to meet a need that they have right now! Take advantage of this knowledge and put into action this three point plan to ultimately make more money from your blog quicker.

  1. Optimise your post headings and titles with the most searched key phrases.
  2. Monetize your posts with Adsense using the WhyDoWork Adsense Plug-in as I explained.
  3. Revisit your old posts and add relevant affiliate links to products and services.

If you can optimize your posts for Keywords that are heavily searched, and at the same time you can write a post that draws your subscribers in, then as they link to it and talk about it, it ranks higher and you get more targeted organic visitors as a result. It’s a win win situation. And if you then monetize these posts after the fact it becomes a win win win scenario. :)

Alex Whalley is the author of Alex Whalley.com where he writes about blogging, niche site marketing, and keyword research techniques. Alex recently quit his fulltime job to tackle niche marketing fulltime and uses his blog to catalogue and document his experiences with making money with niche sites and search engine marketing. If you’d like to see how easy it is to build, market and monetize niche sites check out his blog. You can also Follow him on Twitter or subscribe to his RSS Feed.

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Filed under: Blogging • Driving traffic • T.I.P. Team

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