Effective time management is probably the biggest killer of progress, and all the motivational tapes* and SMART goals in the world will only get you so far when you take 45 minutes to figure out which is your left and right sock Read more »
Planting the seeds of Inspiration, Keyword style.
When you are starting your keyword research you usually already have a keyword in mind. This is known as the seed keyword and it’s here that the whole process of researching and optimizing begins – because how creative and original you can be with your seed keyword will define how successful you are with whatever longtail keyword is generated. Read more »
The ‘Whoa don’t hit publish yet’ Keyword Checklist
I’ve talked before about how best to optimise a post before publishing but here’s the quick and easy checklist to make sure you have used the keywords to optimum effect. I’ve also taken the liberty of adding a few of the plug-ins that are a must have if you want to supercharge your SEO efforts. Read more »
Set your course and don’t listen to the Sirens
Alex Whalley One of my favourite quotes is by an unknown and goes a little something like this; “If Man is to discover new oceans, he must first have the courage to lose sight of the shore” What I like about this quote is that the metaphor is a perfect fit for my move to [...] Read more »
Not enough traffic? Try taking your Keywords on a Date
I have spoken at length and in detail about the importance and relevance of Keyword Research and how it is important to choose synonyms that have less competition, but sometimes in order to find the optimal keyword we need to think outside the box a little, or at the very least start to get a little more specific. Read more »
The Bloggers Chicken and Egg
Finding the balance between blogging to build your online presence, and building the core skills that you are eventually planning to offer through that ‘online presence’ is critical to your eventual success or failure. Read more »
How to Make Money from your Blog Without Anyone Noticing.
When we start blogging it is drilled into us how important it is that 'you over deliver with value and that you do not try and sell to people straight away', and this makes perfect sense. We really do need to provide unique and engaging content and we should not cover out posts in advertising, but if we are spending all this time optimising our posts for Google, shouldn’t we be capitalising on that? Read more »
Why Words are more Important than Customers
Alex Whalley Keyword Research is an art form and not something that should be taken lightly if you want to see financial reward online. It is the basis of everything you do on the internet, whether it be building a mailing list, promoting a brand, building an authority site, niche site marketing – the list [...] Read more »
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