The Secret To Being Personal

These days most business and websites thrive if the person or people behind it are relatable, someone people can connect with, someone with a soul. How many times have you gone to bought something or thought about using a service, but decided not to because the person or company behind the whole thing wanted your cash then wanted you out of the way so someone else could come in and pay for something?

I’m not saying you have to be friends with everyone, but being a person that someone can actually talk to even if it’s to feel comfortable enough to ask a question, to me anyway is vital;

• Story

This depends on what type of site you actually have, but in most cases I would say whether you are a one person site or not, integrating your story and personal experience is a fantastic way to really connect with your readers. This can be done by videos, text or podcasts, the main thing to remember is when you do reveal your story then make sure it’s honest and relevant, nothing worse than reading an author go off at a complete tangent without ever getting to the point of the post.

Be careful not to talk about yourself 100% of the time, again this is applicable in most cases, but if your site is about you then by all means talk about your subject but try and include other people too. Including other peoples stories is such a good way to connect with visitors too and it shows you actually do care about other people and it’s not all ”Enough about me, lets talk about me”

• Help

When you help people they remember, now a lot of business people, leading business people constantly say I am way too accessible on this site and interact with the readers of this site too much, I always thank them for their input, but they are wrong. Interaction and helping is what this site was built on, so think about this right now. Every time someone emails you, or leaves a comment on your site asking for advice or help or even if you think you can help them and they haven’t asked for it, then offer out your hand.

Sometimes people won’t take your help or advice and that’s fine, I like to find out how to do it on my own, but sometimes having someone there willing to help is a god send. By publicly offering your help, without agenda and that’s the key to it all, offering help without trying to hit them up for a sale. Don’t get me wrong here, I suppose I have an agenda for helping people, I want people to see me helping everyone in order to build the reputation of this site for being a safe haven for advice and help, so in that respect I do have an agenda, but what I mean is help without trying to charge them for something.

• Dependable

Be the person to turn too, the site or business that is always there without fail on hand to help and always having fresh content or products for your visitors. By always be ready and available people connect with you on a loyalty type of level, this type of loyalty can not be bought or sold, it’s the type of interaction that is truly un-breakable.

Every time they fall or trip, every time they get stuck, or even every time they are bored, be there and be a friend. By being the friend that is always reliable you remove that sheen of corporate efficiency and become personal and personal is where, I believe, success lies.

I fully expect some people to disagree with this and again to say wait until this is a established business and then you will re-think this post, will I? I seriously doubt it, this site was built on the foundations of my content but raised by everyone of you who visits and for that I thank you.

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