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10 Non-Techie Blogging Tips – Guest Post

by theinfopreneur on February 1, 2010

This is a great guest post by Olusegun, an online entrepreneur who can be seen all over this site in the comments section contributing to the site. Olusegun, over to you;

Blogging is huge right now, as at early 2009, Technorati index indicated 133 million blogs online and about 900,000 post a day! This is January 2010. Don’t bother to do the Math just know that you have unimaginable competition. Here are a few non-techie tips for building your blog:

1. The Brand YOU

In the blogosphere, you have to work on building your most important brand which is YOU – your blog is just an extension of you. What do want to be known for? Regardless of it,you want to brand your name or blog as one to reckon with in your niche. Your focus must be laser sharp on becoming someone that can be trusted and respected for genuine value adding content. You have to build your credibility and carefully consider what gets published on your blog. Any error can be more devastating than you thought possible as news spread like wildfire in this sphere.

2. Build Trust by Building a Relationship

You must have been hearing this lately. Well, here it is one more time. Invest time in building trust with your readers and visitors. Let your major aim be building an intimate relationship – with the new FTC rules, relationship marketing is the future if you plan to earn from your blogs now or later. The sales and profits will follow organically as a reward from your readers for adding value to their lives.

3. Never, ever, ever, ever, ever, ever, ever, give in.

Winston Churchill was asked to give a speech to a group of boys in Harrow school on October 29, 1941, all he said was ““Never, ever, ever, ever, ever, ever, ever, give in. Never give in. Never give in. Never give in.” and then he sat down and it has been referred to as one of the greatest speeches ever given in history (Some folks said he said a lot more but you get the point). Quitters never win. As a blogger, let your mind be rest assured that giving up is not an option when the results you desire do not show up on time. Success is closest at the point of giving up. Just hanging in there does a long of wonders.

4. Work Hard Smartly

A lot of people want to have everything readymade for them – PLR articles, free unmodified themes. Well, fine but just know those that will never result in unusual success as long as there is someone out there spoon feeding you or you’re paying for ready-made products or solution – Your blog will always be lagging behind if you do not work hard smart. Your content must be sticky and unique; people must know you’re distinct from bloggers. If you understand this principle of hard smart work, you can make yourself very successful as a blogger faster.

5. Make the most of your blog

Juggling a number of projects makes us ineffective generally since our focus is divided. If you a lone ranger newbie blogger or the OOO – Only Operating Officer, then it is better to focus on one major niche blog and maximize its potential. Make your blog sociable, being careful not to overload it with unnecessary features. Use the right keywords. Submit articles to directories. Maximize SEO plugins. Get more baclinks by linking to other blogs. Focus on making your blog a source of value in your niche. Make your blog visible. Submit your blog to blog directories. If you are a beginner nothing beats commenting on other blog and writing guest posts.

6. Run your Blog like a Business

Blogging is an industry now and industries are made up of businesses and businesses cease to exist if they stop creating value. A successful blogger sees his blog as being more than an online journal. First of all, your blog must be run with the vision of creating a business – even if your main focus is not to make money from it initially. You a need to see your blog as something John Reese coined a virtual real estate (VRE). See it as a business asset – one that has to be nurtured to grow in value.

Why would you invest so much time into sometime that will bring no financial Return On Time Invested?

7. Boldly Take Calculated Risks

The biggest risk in life is not to take one. In blogging as in life, to get anywhere, you must take risks – calculated risks. For instance, writing a more successful blogger for a favour most of the time will not get you anywhere; in fact you will end up discouraged. These guys get thousand of requests from people seeking to use them as stepping stones; that will not work – and you foolishly risk being “bookmarked” as a gold digger. You need to give before you can get especially if you are a minion and you seek the attention of a whale. (Do you really need that anyway? I can bet you don’t) Make friends with other bloggers, right positive things about them. Send traffic to their blogs and let them know about it. By doing these, you risk not getting the response you want and if every move you make fails, at least your guts and confidence will have been developed. Learn fast from your mistakes and don’t let them make you gun shy.

8. Your Readers make you.

Treat your readers well – meet their needs for free, respect them, nurture them, reply them back (especially the ones that add valuable comment to your blog) and they will return the gesture in a financially rewarding way usually later. If you do not sow, you will not reap. The great thing about sowing is that you always reap a much greater return than you sow. Besides, without your readers, of what use is your blog?

9. Contract Out/ Outsource

A Jack of all trades is too stupid to outsource. As your blog develops, the harder it will be to keep up with its growth and the tasks that accompany it. Learn to delegate or outsource early before your blog grows too big and becomes too big to handle. Be mentally repaired to hire some staff in future. In fact, guest blogging is somehow related to outsourcing and it is always a win-win situation.

10. Trust You

When you have an idea or a gut feeling or something is prompting you from within, then heed to it. Give it a chance. It might just be the key to your big blogger break. Learn to trust yourself more and more. When you get a new idea on how to make your blog more successful, try it out. Your intuition is designed to guide you. Do not neglect it dear blogger.

All the very best

y2.d31 | twitter.
Creative Commons License photo credit: B Rosen

Olusegun Adedokun is an entrepreneur from Nigeria. He is now building internet-earner.com an almost 2 month old blog as at the time of this writing. He believes “One Ageless Universal Strategy; Countless Marketing Tactics” is what will make a successful online business.

{ 36 comments… read them below or add one }

1 Eric
Twitter:
February 1, 2010 at 10:59

Wow, great article, Olusegun!

I really liked how you mentioned all of these in steps to be taken and such. The key to success isn’t just doing one thing and hoping for the best. It’s doing a bunch of things and learning from mistakes as you go.

I have to admit, I am running three blogs and mainly two at the moment and am having some thoughts about how and what I’m going to do with each one. I definitely am putting much time into BluePop13.com however.

Good stuff here – Re-Tweeting now! :)
Eric´s last blog ..Lets Help Each Other My ComLuv Profile

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2 Matthew Needham
Twitter:
February 1, 2010 at 16:55

Eric, maybe that’s where your passion is on bluepop13? and maybe you should be just focussing on that?
Matthew Needham´s last blog ..Become a Fan My ComLuv Profile

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3 Samantha
Twitter:
February 1, 2010 at 19:57

This could very well be. I think that I could really make something of Goals as well as BluePop13 with the right schedule and time in hand.

Only time will tell but I’ll never say I can do something and then not deliver and above that, if I were to, I’d readily admit my faults.

What do you think?
Samantha´s last blog ..Lets Help Each Other My ComLuv Profile

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4 Olusegun
Twitter:
February 1, 2010 at 22:57

hi Samantha,

Nice to finally meet Eric’s soulmate ;)
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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5 Olusegun
Twitter:
February 1, 2010 at 22:53

Hi Eric,

I’m guilty of the same too and finding out ways to focus better on one by gradually including people who are also passionate about the other blogs.

I appreciate your compliments.

Cheers
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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6 Keith
Twitter:
February 1, 2010 at 12:45

Great read! One other thing to mention with the outsourcing is don’t be scared to barter/trade services. You can’t do it all!
Keith´s last blog ..Article Promotion My ComLuv Profile

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7 Matthew Needham
Twitter:
February 1, 2010 at 16:55

Keith, that’s a great point. One that’s often overlooked.
Matthew Needham´s last blog ..Become a Fan My ComLuv Profile

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8 Olusegun
Twitter:
February 1, 2010 at 22:50

Yessir,

That way you can give and get value and eliminate cash.

Trying to do it all only leads to burning out.
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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9 Matthew Needham
Twitter:
February 1, 2010 at 16:54

I echo Eric’s comments here.

This is a great article. Thanks for sharing.

I googled the quote as I’d never heard it before and the extended bit of the quote is even more applicable to the blogger:

“Never give in! Never give in! Never, never, never, never — in nothing great or small, large or petty. Never give in except to convictions of honor and good sense.”
Matthew Needham´s last blog ..Become a Fan My ComLuv Profile

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10 Olusegun
Twitter:
February 1, 2010 at 22:47

Thanks you so much.

I did not know that last part about conviction and honour.

Cheers.
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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11 Karen
Twitter:
February 1, 2010 at 17:03

This is a great list, Olusegun.

I really resonate with #1, #2 and #8. Building your brand is very important as well as building trust with your readers. Integrity is everything on the internet where there are so many people who do not have integrity and are only in it for the money.

I can recognize that outsourcing is a viable option, but I’m currently not doing it – having too much fun doing everything by myself for now. It’s something that I will consider in the future, however.

I would add that for non-techie’s getting your techie friends to help you is a good idea. Barter your skills with them, if you can. There is so much to learn about blogging and writing articles is only part of the process.

Karen
Karen´s last blog ..Just For Today Challenge – 31 Days To A Better You Review My ComLuv Profile

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12 Matthew Needham
Twitter:
February 1, 2010 at 21:04

Karen,
Like you I have not outsourced anything other than small parcels of work such as logos etc.

I’m not sure what aspects I’d outsource. I’d be loath to outsource the commenting or responding to readers. That would be totally wrong.
Matthew Needham´s last blog ..Become a Fan My ComLuv Profile

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13 Olusegun
Twitter:
February 1, 2010 at 22:43

Hi Karen,

I’m a techie-non-techie so when i have major issues, i run to the real techies for help.

Outsourcing is cool but it can be a double edged sword. John Reese is totally against outsourcing because he lost a lot of money but you can check out http://www.replacemyself.com/ . it belongs to outsourcing expert John Jonas who exports jobs to the Phillipines.

Thanks alot.
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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14 Heather
Twitter:
February 1, 2010 at 17:58

That was awesome Olusegun!

I think that I can relate most to #10, the most trouble I’ve had so far has been with listening to myself and trusting the direction I want to go in. Getting there slowly though :)
Heather´s last blog ..Review: Infernum The Art of Jason Engle My ComLuv Profile

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15 Olusegun
Twitter:
February 1, 2010 at 22:29

Our Intuition is one of the greatest gifts we have.

I try to listen to it by being still and not over-analyzing its suggestions.

No one else knows us as much as it does :)

Cheers
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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16 Heather
Twitter:
February 1, 2010 at 22:58

Amen to that!
Heather´s last blog ..Review: Infernum The Art of Jason Engle My ComLuv Profile

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17 Anne Moss
Twitter:
February 1, 2010 at 19:53

Good post – mindset for bloggers advice. I have several types of blogs, and this only applies to some of them, but when it does, it’s very sound advice.
Anne Moss´s last blog ..Managing the Content on Multiple Blogs My ComLuv Profile

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18 Olusegun
Twitter:
February 1, 2010 at 22:27

Thanks.

I’d love to visit your other blogs just to look and learn and then ask you questions.

I Remember you said you had about 92% ranking on Gabe’s blog then and i wad amazed.

Cheers,
Olusegun
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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19 Ralph
Twitter:
February 1, 2010 at 21:35

I like how you have resisted some of the simplistic stuff that we all fallback on. It is still hard work and you have to think about many different levels of activity to keep everything coordinated.
Ralph´s last blog ..The Top Ten Reasons for NOT Posting Daily My ComLuv Profile

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20 Olusegun
Twitter:
February 1, 2010 at 22:24

Thank you Ralph.

I appreciate that a lot.

Reply

21 Ray
Twitter:
February 2, 2010 at 00:28

I am proud to say that I gave Olusegun his first Alexa review, as he was kind enough to do for me. It’s good to see him guest posting here. He has some interesting things to say. I want to thank James for giving him this exposure. The man is a blogger and has to contend with an unfair reputation as a Nigerian. I wish him more successes, and a happy future.
Ray´s last blog ..Is One Blog Enough? My ComLuv Profile

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22 Olusegun
Twitter:
February 2, 2010 at 12:39

Thanks James. You are a great guy.

I am so grateful for your comment and for thanking James on my behalf.

I wish you more success in all of your endeavours too both online and offline.

May all your dreams come true.

Cheers
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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23 Hesham @ FamousBloggers
Twitter:
February 2, 2010 at 02:08

Conclusion is you need a brave heart to blog!
Very good blogging tips allover your blog! some times the non techie stuff is more important tips for many.
Hesham @ FamousBloggers´s last blog ..Is CommentLuv Selling your Blog Comment Links for Advertisers? Andy Bailey Clearing Things Up My ComLuv Profile

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24 Olusegun
Twitter:
February 2, 2010 at 12:43

Thanks Hesham,

Thanks for taking time to visit the various posts on my blog. I appreciate your investments of time into that.

I believe that with time many more people will visit it and make their comments.

I hope to get to know you and every blogger here better.

Many Thanks again.

Cheers
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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25 Olusegun
Twitter:
February 2, 2010 at 12:51

Thanks for the comments everybody.

I’m so grateful.

:)
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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26 Mark David February 2, 2010 at 21:25

Hey, great post Olusegun

I love how it echoes what the great online marketers out there are already teaching their clients about this particular area of blogging, while breaking it all down to an easily digestible form; saving your readers from having to trawl through a fully-fledged ebook.

Keep blogging, you!

Mark

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27 Olusegun
Twitter:
February 3, 2010 at 17:43

Dear Mark,

Thanks a lot for your comments.

I’m humbled by them.

Cheers,

Olusegun
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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28 mk akan
Twitter:
February 2, 2010 at 21:35

i really love 2 and 3,build relationships and never give up…i reallly enjoyed the post..well done sege…
mk akan´s last blog ..Business Idea from the Problem Of Guest Posting My ComLuv Profile

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29 Olusegun
Twitter:
February 3, 2010 at 17:46

Thanks man.

Building great relationships make life so much more beautiful and never giving in makes you a REAL man.

Cheers,

Thanks man
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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30 Tony Newton February 3, 2010 at 08:59

This is an awesome post by Olusegun.

The first two points are so crucial and where many bloggers go wrong. You have to build a brand around yourself, build trust, build authority and build a relationship with your readers. Once you have that, the money will follow (if that is your aim).

Love your Only Operating Officer (OOO) too, makes running a blog sound official and military!

All in all, some very sound advice that people can learn from.

Thanks

Tony

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31 Olusegun
Twitter:
February 3, 2010 at 18:13

Hi Tony,

Thanks for your comments. I love the term to as it applies to me precisely.

Cheers,
olusegun
Olusegun´s last blog ..The Challenges of A Nigerian Blogger My ComLuv Profile

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32 Ryan Hanzel
Twitter:
February 6, 2010 at 09:15

Put excellently bud! I have been using some of your examples and have seen positive feedback from them. Granted my blog is still fresh out of the oven so to speak, the little bit that I have had returned to me using these methods was more than I wanted and now I want more. More reader’s and more feedback so I am doing my best to finding better way’s to relate my post’s to the reader’s. The other method’s you wrote about I will be trying shortly like guest posting when I confident that my posts are worth while content on a more seasoned blog.
Ryan Hanzel´s last blog ..What kind of legacy do you want to leave behind? My ComLuv Profile

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33 Olusegun
Twitter:
February 8, 2010 at 16:58

Hey man,

Great ! We’re all trying to get our blogs the exposure they deserve. The Highest comments i’ve ever had is 12 i think and it was a great feeling.

Let’s help each other up .

Cheers and thanks for visiting my blog and commneting.

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34 Jeff Rutowski
Twitter:
February 6, 2010 at 22:07

Thanks for this post. It was very timely. I started a blog a few months ago–a free one using a wordpress template. My reader volume is slowly improving and some people have begun to comment. I now have a better understanding of the importance of the blog but I still haven’t fully embraced its potential as a business in and of itself. I’m in the process now of getting a self-hosted blog set-up. Your post will help keep me focused. Thanks again.

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35 Olusegun
Twitter:
February 8, 2010 at 17:04

thanks for the comment Jeff.

I’m glad to be of help. Every time I blog I see a business being built and I am always motivated despite the level of comments at the moment.

I’d soon be “unleashing” my blog on the African cyberspace but I really want to be well connected internationally first.

Keep the good work alive.

Cheers
Olusegun´s last blog ..Broke-Ass Blogger or MSI Blogger – Which One Are You? My ComLuv Profile

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36 element321
Twitter:
February 26, 2010 at 21:25

Great article,

When I created this blog, I looked at as a buisness venture, even though the design company I work with is part of my website, I treat it as a separate buisness that someday will lead to bigger and better things. Taking a chance is one of the hardest part of blogging for me. Just starting the blog was hard. It took 8 months to figure out what I wanted to write about and to figure out that I blogging could be more than just a hobby for if I plan it right.
element321´s last blog ..Weekly Link Love Feb 25th My ComLuv Profile

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