Avalanche your traffic

We all know what an Avalanche is, An unstoppable force that starts with a simple rumble. You can have a Avalanche with your site but there some simple rules you need to follow;

• Substance

Make sure that when the rumbles start they have something that will gather pace… Content! You need content in your site for the momentum to continue and gather pace at an unstoppable pace. 1 page website, or landing page sites, very rarely go viral, you need good posts so that your readers have somewhere else to go after they finish reading their first post, Give them all the content they need and more, over deliver with amazing product and keep going.

• Echo

Every avalanche starts with a shift, a tiny tiny disruption in the environment, the smallest of movements. Imagine your site as a mountain, your readers are walking all over it, exploring and searching for more hidden posts to find, then suddenly there are that many readers on the top of your mountain the snow slips, it starts to slide down the mountain gather more snow and more pace, faster and faster it grows, bigger and bigger the shift gets, then it turns into a full blown Avalanche. Give your readers the ability to share your posts, be the iconic mountain that everyone absolutely must climb, and get them to create that land slide!

• Ski Lifts

Having all this snow at the top of your amazing mountain is the ultimate goal, but once you have built this amazing site, climbers need to get to the top. Make the route easy to climb, give them as many routes as possible to get to the top, ski lifts, snow ploughs, ropes, donkeys, guides, helicopters absolutely anything you can to make it easier for people to find your mountain, twitters, facebook, digg, stumbleupon, re-tweets, google friend connect, share this… the list is endless, but do as much as you can as fast as you can, get people wanting to climb your mountain to see the amazing view, and once you have everyone there that’s when the avalanche will start.

• Region

Once you do have an avalanche what then? Is it the right region that has fresh snow? If the answer is yes then you can keep creating avalanches using the methods above, keep doing what works and repeat as much as you can!

How do you create your avalanche’s?

Please Comment and Re-Tweet